"That air of eerie calm belies the intense work taking place in id's office: "It's like being blindfolded and running flat-out through a forest, praying you don't hit a tree," says CEO Todd Hollenshead. But that's not all Hollenshead has to worry about. For id to succeed, its next game, Doom 3¿four years in the making¿must be a monster hit. And even if this game sells well, as most experts expect, id, one of the last small players in a field of giants, won't be able to take its survival for granted. As in id's videogames, potentially deadly dangers¿a consolidated industry, tougher competitors, and a distracted founder¿lurk around every corner."