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News for Tue, 19 Apr 2005 23:56:09 +0000

id talk of the DOOM 3 Xbox commerical
by Wester | Permalink

Game Daily Biz had a few words with Marty Stratton (Director of business development) and Kevin Cloud (Co-owner) of id Software regarding their role in the [creative] development of the 30 second DOOM 3 Xbox version port TV spot. Here's an attention grabbing snippet from the article:
"Having a game's developer so involved with its marketing helps ensure that the best footage possible ends up in the commercial. We have an intimate knowledge of our product that a publisher or ad agency just can't get,"



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